Which is the stranger marketing ploy:
I vote for the latter. Volvo’s shtick is safety, and if there’s one group of people who ought not care about safety, it’s vampires. Even if a vampire wants to keep his emergency food girlfriend safe, getting a Volvo lady’s SUV seems a little over the top for an immortal. And even if that made sense, what portion of Twighlight’s target audience is in the market for a new car? Or can drive? And what parent is going to take car-buying advice from their 12 year-old daughter? I just don’t get it. “But I want you to buy the car the nice vampires drive!”
Posted by Apollo in Pop Culture Is Filth